There is a big choice of fonts outside of web-safe fonts - display fonts like Hello Rogest, script fonts like Liesel, and others. The headline, teaser text, images with cutlines and pull quotes along with the body text form a visually appealing email.

This is considered a good practice for a website font size, and could help as reference for an email. You also may want to consider setting font size at at least 16 px. Different email clients will display the text differently and it may be both bigger and smaller than you expected. Make sure to use font size that can be easily read even when small.Choosing a compatible font is very important to make sure all subscribers can read the email.

Email clients can display the basic web safe fonts correctly, while the other typefaces will show up in some but won’t appear in others.

When choosing fonts, consider the following: In the example below, Courier uses 16 px font size in their newsletter to make sure it is easy to read at desktop and mobile alike:įont selection plays a critical role in how the newsletter is perceived and as a result in the success of the marketing campaign. Ideally, choose a font that is clear even at 11 px, ensure the font-weight is decent and try to get a 1.15 line spacing. So you may want to use the minimum font size of at least 16 px to make sure it is easy to read on any device. Decorative fonts might not be legible at this size and the readers might decide to just abandon the newsletter altogether. In addition, the subscribers will open the email on a variety of devices with different screen sizes and email clients. Why is this important? Often, the email font size can be 11-12 px, which is quite small on the desktop and hard to read on mobile. In general, sans serif fonts are more suited for the web because they are easier to read even when they are small size. The type of font and its size are important factors that impact its readability. Select fonts that are easy to read and are clearly legible at small size

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